Proactive Protection From a Trusted Insurer

Water damage is the leading cause of property loss for Wawanesa policyholders, disrupting homes, triggering claims, and creating stress. Yet most homeowners don’t think about prevention until it’s too late.

To change that, Wawanesa partnered with Brandish to launch Save the Stress, a national campaign focused on a clear idea: Insurance covers the cost. But prevention saves the stress.

The strategy was built around one insight: homeowners are not ignoring prevention, they just don’t know where to start. Brandish focused the content on four simple areas homeowners could act on: replacing washing machine hoses, spotting early signs of hot water tank failure, maintaining sump pumps, and understanding basic water sensor technology.

These topics were translated into clear, helpful content including videos, blogs, quizzes, and social assets, all housed on a central landing page. The tone was accessible and practical, positioning Wawanesa as proactive and supportive, not just reactive.

To help brokers share the message, Brandish created a toolkit with email templates and social content. The campaign also engaged eight Canadian influencers who shared tips and unboxed Water Loss Prevention Kits online.

Launched in February 2022, the campaign ran across Google, Facebook, Instagram, and TikTok, supported by PR and targeted industry outreach.‍

Save the Stress helped shift Wawanesa’s role in homeowners’ minds, from claim processor to prevention partner, proving that showing up early can make all the difference.